The entrepreneurs start-up juggle

Creating a new business is a lot of hard work and distractions are everywhere! Discussions on sales, marketing, efficiency, strategy, tactics, conversion, retention… arggh!!

The thing I always try to do during start-up, is constantly move forward and not backward. That fact alone is comforting during the turmoil of startup. The downside is that we always still see a huge incline ahead…

New business startup journey

We are very lucky to have such a huge amount of information freely available and there are a lot of organisations there to help you through start-up phase. The downside to that however, is the distraction. The distraction that causes difficulties to focus on a single thing. The amount of well wishing sales & marketing webinars, blogs and forums can distract you from the task at hand. How much advice can one get on SEO, Cold Calling and Avoiding marketing traps etc etc…? That stuff bombards you everywhere and there just isn’t enough hours in the day to sift through and find the gold!!

As James Allen once said “Having conceived of his purpose, a man should mentally mark out a straight pathway to its achievement, looking neither to the right nor to the left“.

That’s a great quote, but as a start-up entrepreneur you may have a single purpose, but you will have a dozen tasks all allocated to you, at any given time.

As an Project Manager, I schedule my tasks through realistic and thorough plans. As the most basic method, I recommend starting with a spreadsheet and create group – like “Affiliate Marketing”. Then, list all the things you need to do to start your Affiliate Marketing. Things like “creating prospect list”, “create flyers”, “tap prospects” etc…

Once you allocate a schedule for starting and completing these tasks it’s simply a matter of focus and persistence to achieve your plan.

Strange as it may sound, with one of my businesses my current struggle is to give away free advertising to Brisbane Tradies. Even that is harder than it sounds!

With all this in mind, Go forward… mark out your plan and follow your path, looking neither right nor left. Enough distractions already!

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